The science of being human

Cool Psychology.

A celebration of the most surprising, delightful, and quietly profound findings in psychology — the published studies that change how you see yourself and everyone around you. Curated, explained without the jargon, and refreshed often.

Cool findings

Six things psychology suggests might be true about you

Real, peer-reviewed studies — the kind that make you stop and rethink something you assumed. Every one is cited, so you can go read the original.

A rotating collection — fresh finds added regularly
Social neuroscience

Rejection literally hurts

Being left out of a simple online ball-toss game lit up the same brain region that registers physical pain. Social and bodily hurt share circuitry — which is why a snub can genuinely ache.

Eisenberger, N. I., Lieberman, M. D., & Williams, K. D. (2003). Does rejection hurt? An fMRI study of social exclusion. Science, 302(5643), 290–292.
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Social cognition

Nobody noticed your embarrassing shirt

People made to wear a goofy T-shirt were sure everyone clocked it. Barely half as many actually did. We each feel like the star of a show no one else is really watching — the "spotlight effect."

Gilovich, T., Medvec, V. H., & Savitsky, K. (2000). The spotlight effect in social judgment. Journal of Personality and Social Psychology, 78(2), 211–222.
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Self & emotion

Self-kindness makes you try harder

After a failure, people prompted to treat themselves with compassion studied longer and were more motivated to improve than those leaning on self-esteem or self-criticism. Going easy on yourself isn't going soft.

Breines, J. G., & Chen, S. (2012). Self-compassion increases self-improvement motivation. Personality and Social Psychology Bulletin, 38(9), 1133–1143.
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Group life

We resent vegetarians before they say a word

Meat-eaters rated vegetarians more harshly the instant they imagined being morally judged by them. The backlash against "do-gooders" is often about our own anticipated guilt — not anything they actually did.

Minson, J. A., & Monin, B. (2012). Do-gooder derogation: Disparaging morally motivated minorities to defuse anticipated reproach. Social Psychological and Personality Science, 3(2), 200–207.
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Culture & identity

Steak reads as "male." Salad doesn't.

Across six studies and several languages, people implicitly linked meat — especially red, muscle meat — with maleness and masculinity. The burger-equals-manhood trope runs far deeper than advertising.

Rozin, P., Hormes, J. M., Faith, M. S., & Wansink, B. (2012). Is meat male? A quantitative multimethod framework to establish metaphoric relationships. Journal of Consumer Research, 39(3), 629–643.
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Moral psychology

Eating meat dims our care for the animal

People who'd just eaten beef judged a cow as less able to suffer, and owed less moral concern, than people who ate nuts. We quietly turn down an animal's mind to keep enjoying the meal — the "meat paradox."

Loughnan, S., Haslam, N., & Bastian, B. (2010). The role of meat consumption in the denial of moral status and mind to meat animals. Appetite, 55(1), 156–159.
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